Roomers Hotels Germany | Hotel Sales and Marketing Case Study

Case Study:

Roomers Design Hotels

Each Roomers hotel in Germany is unique. It has its own look. Its own scene. Its own impeccable approach to service. More than that, each Roomers is uniquely suited to its city. It reflects the life there. The Roomers brand is part of the Gekko Group – an exquisite collection of real estate, hotels, restaurants, bars, and event spaces.

Roomers hotels approached AP LBC to support them in getting global MICE and corporate business.

Challenges / Business Needs

  • Grow global MICE business

  • Get direct MICE and Corporate bookings

  • Increase direct online revenues 

AP LBC Solution and Execution

  • AP LBC global MICE team approached global meetings and events buyers, organizers, corporate events management companies and DMC’s and created group revenue opportunities with higher conversions and increased direct bookings.

  • Launched a variety of multichannel integrated marketing initiatives including SEM, SEO, Online Advertising and more.

32%

INCREASE IN

CORPORATE BUSINESS

74%

INCREASE IN

MICE BUSINESS

22%

INCREASE IN

LEISURE BUSINESS

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To drive direct sales

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