Legendale Hotel Beijing
Set to become an instant sensation, this 5-star hotel in Beijing is the epitome of European elegance and luxury. Occupying a prime position in the heart of Beijing, the 390-room hotel in Beijing is ideally located to make the most of both old and new Beijing. Legendale Hotel Beijing approached APLBC to provide Sales and marketing solutions for their elegant hotel.
Challenges / Business Needs
Grow global brand exposure
Increase global corporate, MICE and leisure sales
Increase direct bookings
AP LBC Solution and Execution
AP LBC marketing team worked on the content marketing and social media to target market to create the brand awareness
Global sales team approached direct corporate, MICE and leisure agents which increased hotel's enquiries and direct bookings.
Hotels has been confirmed with 9 RFP account so far with an average account worth of USD 840,000.