Legendale Hotel Beijing | Hotel Sales and Marketing Case Study

Case Study:

Legendale Hotel Beijing

Set to become an instant sensation, this 5-star hotel in Beijing is the epitome of European elegance and luxury. Occupying a prime position in the heart of Beijing, the 390-room hotel in Beijing is ideally located to make the most of both old and new Beijing. Legendale Hotel Beijing approached APLBC to provide Sales and marketing solutions for their elegant hotel.

Challenges / Business Needs

  • Grow global brand exposure

  • Increase global corporate, MICE and leisure sales

  • Increase direct bookings

AP LBC Solution and Execution

  • AP LBC marketing team worked on the content marketing and social media to target market to create the brand awareness

  • Global sales team approached direct corporate, MICE and leisure agents which increased hotel's enquiries and direct bookings.

  • Hotels has been confirmed with 9 RFP account so far with an average account worth of USD 840,000.

69%

INCREASE IN

CORPORATE BUSINESS

43%

INCREASE IN

MICE BUSINESS

53%

INCREASE IN

LEISURE BUSINESS

Join the community with a common goal:

To drive direct sales

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