What is Sankofa Solutions for Hotels?
AP LBC partners with African independent hotels, establishing a network of independent hotels with excellent and measurable service quality, in line with client expectation and delivered with a security-centric approach. Our portfolio comprises of 4 and 5-star properties in key African destinations in demand from AP LBC corporate and leisure clients. We specialise in providing unique hotel sales and marketing solutions for independent hotels in Africa through Sankofa solutions.
Hotels in Africa are undervalued and sometimes overlooked because of a perception of security challenges and variability in service quality. AP LBC Sankofa clients are vetted to address these specific concerns and we work with our hotel partners to demystify these challenges:
Difficulty with participating in corporate RFPs
Limited awareness to drive MICE revenue
Inadequate consortia business
Lack of global brand awareness
Lack of updated knowledge on hotel sales and marketing solutions
AP LBC takes the challenge in providing hotel sales and marketing solutions for independent hotels in Africa and empowers them to compete in the global market through Sankofa Solutions. We partner global buyers with handpicked African properties to ensure we maximise the experience for both parties.
APLBC Hotel Sankofa Solutions Proven Results
Relationship + Experience
Consortia / TMCs
Drive Brand Awareness
Travel Agents Distribution
Independent hotel partners and global chains prefer
APLBC, the solutions partner where brand awareness and global sales happen.