Hotel Sales and Marketing Solutions for Independent Hotels in Africa

What is Sankofa Solutions for Hotels?

AP LBC partners with African independent hotels, establishing a network of independent hotels with excellent and measurable service quality, in line with client expectation and delivered with a security-centric approach. Our portfolio comprises of 4 and 5-star properties in key African destinations in demand from AP LBC corporate and leisure clients. We specialise in providing unique hotel sales and marketing solutions for independent hotels in Africa through Sankofa solutions.

Hotels in Africa are undervalued and sometimes overlooked because of a perception of security challenges and variability in service quality. AP LBC Sankofa clients are vetted to address these specific concerns and we work with our hotel partners to demystify these challenges:

  • Difficulty with participating in corporate RFPs

  • Limited awareness to drive MICE revenue

  • Inadequate consortia business 

  • Lack of global brand awareness

  • Lack of updated knowledge on hotel sales and marketing solutions

AP LBC takes the challenge in providing hotel sales and marketing solutions for independent hotels in Africa and empowers them to compete in the global market through Sankofa Solutions. We partner global buyers with handpicked African properties to ensure we maximise the experience for both parties.

APLBC Hotel Sankofa Solutions Proven Results

Relationship + Experience



Brand Awareness

For Your Property


Incremental Profits

For Your Hotel


Sankofa Solutions

For You & Agents


Memorable Experience

For B2BC Clients




Consortia / TMCs 






Strategic Partnerships


Drive Brand Awareness


Increase ADR


Account Penetration


Travel Agents Distribution


Corporate Bids

“There was a Pre-APLBC and a Post-APLBC.

It was really painful before you guys came along.”

- Bleddyn Pijpers | Assistant Director of Sales | Legendale Hotel Beijing

Independent hotel partners and global chains prefer

APLBC, the solutions partner where brand awareness and global sales happen.

Join the community with a common goal:

To drive direct sales


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