The African Regent Hotel | Hotel Revenue Management Case Study

Case Study:

The African Regent Hotel

The African Regent has gained recognition as the hotel of choice for both international travelers and savvy locals. Understanding the strong link between business and tourism, the African Regent provides an atmosphere to experience Africa and its rich culture right here at the hotel, making it a tourism destination in itself.

 

AP LBC is providing a succesful solution in sales, revenue management and marketing for this Ghana based hotel.

Challenges / Business Needs

  • Brand awareness

  • Increase global corporate, MICE and leisure sales

  • Increase direct bookings

  • Revenue management supprt

  • Digital marketing support

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AP LBC Solution and Execution

  • AP LBC marketing team provided complete integrated marketing solutions by supporting content marketing for SEO, Social media and paid campaigns to create brand awareness and increase direct bookings.

  • Global sales team approached direct corporate, MICE and leisure agents which increased hotel's enquiries and direct bookings via GDS.

 

Revenue management strategy implemented:

  • Better inventory management

  • Overbooking room-types strategically in low demand periods

  • Restrictions on OTAs on MLOS and room categories on high demand periods

  • Inventory micro-management to optimize conversion on stay through availability

  • Increasing conversion levels for low / mid demand periods with competitive offers

  • Driving ARR for high demand periods

62%

INCREASE IN

CORPORATE BUSINESS

71%

INCREASE IN

MICE BUSINESS

68%

INCREASE IN

LEISURE BUSINESS

Join the community with a common goal:

To drive direct sales

Company

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